Our services.
Online / Remote Qualitative Research
We are experienced in reaching out a wide range of audiences using online and phone-based research techniques.
Projects may include Zoom depth interviews or focus groups, use of bespoke research platforms, online communities and bulletin boards and so much more. Using mobile phones and other technology, along with our pre-existing research skills, we can 'be there' at the moment of truth- when a consumer tries a new product, makes a purchase or cooks our client's product at home- giving unrivalled depth of insight.
Quantitative research
There are times when research needs to be robust, on a large scale and provide statistical confidence.
We conduct all major types of quantitative research, including online research, omnibus research, regular tracking studies and face to face surveys including hall tests.
In over 20 years, there aren't many subjects or product categories that we haven't researched, using our expertise to produce focussed questionnaires to address all our client's objectives efficiently. We manage all the fieldwork closely, working with providers we know and trust to deliver the quality and value our clients expect. Data analysis and coding is usually conducted in-house. We work to produce clear and actionable presentations to bring the numbers to life so that they can be as useful as possible.
Face to Face Qualitative Research
It may seem traditional or even old-school to some, but we feel there's still a place for face to face qualitative research.
Meeting someone at their home, their workplace, their supermarket and being there in person is a fantastic way to build rapport and uncover how lives are lived, brands are used and dynamics work.
We regularly conduct projects involving group discussions, focus groups or mini groups (with adults of all ages, people with disabilities, children, business people etc). Depth interviews, paired depths, triads etc. all can have a role to play too. We often include pre or post tasks to get our participants really engaged, and maximise what is learnt from every project.