Gas Safe Register
Creating effective advertising, and tracking performance.
Since 2018 we have been carrying out regular research for Gas Safe Register to assist in ensuring their advertising is effective. Their multi-pronged advertising campaign aims to prompt people to check that their Gas Engineer is registered, ensuring safe homes across the UK.
Our research has included a large scale, quarterly quantitative study to measure awareness of the advertising, its messaging and of Gas Safe Register itself. Each quarter, 3000 people from the key audiences (families and empty nesters) complete an online questionnaire to take part in the tracking study.
We have also carried out two phases of qualitative group discussions and some stand-alone omnibus research to support the development of the advertising creative, and ensure that the most effective messaging for the audiences is used in the campaign.
“Moorcroft Market Research has provided seamless brand tracking and research expertise for Gas Safe Register throughout this on-going project. For over three years, they have tracked our campaign’s effectiveness and supported us with ad hoc research when needed too (sometimes at very short notice), all led by the same small team.
Each element has been on time, on budget and has provided us with the outputs we need to ensure that our campaign is as effective as possible.”
Gas Safe Register
If you are ready to get your market research project off the ground and start collecting those vital insights that will help your business grow; reach out with your requirements, and we can chat through what will be the best fit for you.