What people are saying about us.

“Debbie was an absolute pleasure to work with. Her approach was thorough and thoughtful, ensuring maximum insight was gained from both focus groups and telephone interviews, which she delivered to an extremely high standard within challenging timescales. Her ability to build rapport and moderate group dynamics to tease out a wealth of insight from participants was fantastic.”

— Alzheimer’s Research UK

“I have worked with Debbie on various international projects: all challenging in content and timings. It was a joy to work with Debbie, as she is not only an expert and very skilled researcher, she is willing to go the extra mile to find and share genuine insights to help me as her client to understand the nuances in picturing the UK consumers.”

— Haystack Consulting, NL

“I have worked with Debbie most recently to deliver qualitative research to support a client project. I found Debbie to be a joy to work with. She is thoughtful and insightful, taking time to understand the client brief and develop the right approach to gain the audience insight we need. The research delivered brilliant insight and was essential in giving our client the confidence they needed to progress the project in the direction that was right for them and, importantly, their audience. I look forward to continuing to work with Debbie in the future.”

— Different Kettle, UK

“I have worked with Debbie while at Bacardi and in previous roles and can’t speak highly enough of her moderation skills and ability to translate conversation into insights when analysing and reporting.”

— Bacardi, UK

“I have worked with Debbie on brand development projects over ten years, with multiple agencies, for clients including Blue Cross, Crimestoppers, Christian Aid and RNID.

She is always a trusted pair of hands. Reliable. Personable. Efficient. And cost effective. Debbie always delivers clear insights and presentations, all delivered calmly and professionally with a smile.”  

— Brand Dufour, UK

“PPL worked with Debbie on a Seasonal study, which entailed pre and post diaries, and simultaneous moderated workshops. Participants attended a full day, moving from workshop to workshop, covering topics ranging from U&A, to product testing, to market segmentation. The study was highly successful, thanks to Debbie and her team's meticulous planning, creativity, attention to detail, and thorough analysis. We would highly recommend Moorcroft Market Research to any client looking for such qualities in an agency.” 

— PPL Insights Ltd, UK

“Debbie worked with us on a project to test new campaign creative and gain insight into what our target audience would want to see from a new investment provider. Doing focus groups during lockdown meant it was on Zoom, but Debbie quickly made everyone feel welcome and ensured all voices were heard - as an observer I almost forgot that it was not in a room. The presentation of results helped us define the messaging better and in the end was used not just by marketing, but by other teams in the business, as the results were a lot richer than 'Do you like this ad?'.”

— Moneyfarm