RNID Rebrand

From Action on Hearing Loss to RNID

Action on Hearing Loss wished to have a successful rebranding which would unite the many audiences with whom they work, and reflect their revised brand positioning.

Research needed to be at the heart of the process, to ensure audience feedback was built in throughout. Deaf people, those with hearing loss and tinnitus were among those consulted by Moorcroft Market Research in a carefully designed, on-going program of qualitative and quantitative research. To be fully inclusive, we needed to adapt our ways of working, including moderating groups alongside BSL interpreters, including BSL video clips in online surveys and interviewing people into their 10th decade of life sensitively and appropriately.

We used a wide range of methods to suit the audiences (internal and external, warm and cold) and cover the client objectives (through an initial brand review and on into a phase of creative testing to explore the proposed new visual identity). Our researchers carried out highly effective online bulletin board groups, f2f depth interviews and groups, as well as several phases of online quantitative research using panels and omnibus services.

In Autumn 2020, the client unveiled their new branding and identity as RNID to widespread acclaim within the charity sector. In November 2020 RNID talked more about their rebrand on their news page.