Recent Research.
Some of the research questions we’ve been asked to address in the last year by leading businesses, banks, manufacturers and charities:
How?
How many people are aware of our brand and our advertising, and how is this changing over time?
What?
What brand name, logo and visual identity best communicate what we stand for?
Which?
Which of these new recipes/ formulations of our products are the most likely to succeed with consumers?
How?
How can we increase our charity’s income e.g. through better legacy appeals, more effective fundraising and communications?
How?
How well is our messaging connecting with our target markets? What would make it connect even better?
Who?
Who are the early adopters of new food/ drink/ health/ beauty trends? What can we learn from them to grow our customer base?
Which?
Which of the advertising routes we’ve created has the biggest impact on people working in the core industries we target?
How?
How can we carry on growing and selling our products in a new way during Covid-19 and beyond?
