Why it matters.

When carrying out market research you want to be sure that your brief is well understood, the project is thoughtfully designed, and that the insights it provides you with really meet your needs.

We are experts in qualitative and quantitative research, and have many years' experience in using our research skills to provide the answers our clients need. Our breadth of expertise means that we can create and carry out the perfect blend of statistically robust, quantitative research along with deeply insightful qualitative research to suit most budgets.

Debbie Moorcroft Director of Moorcroft Market Research profile.png

Hi, I’m Debbie, Director of Moorcroft Market Research, which I set up back in 1999.

I am passionate about delivering quality research to meet the needs of our clients. Even after 20+ years I'm still enthusiastic about each and every project we take on, and love the variety of projects, clients and challenges of research.

I also enjoy providing training in Market Research practices for clients, and am a Guest Lecturer at Durham University's Business School.

When I'm not working, I'm often found outdoors; running, walking, skiing or playing tennis. My most recent personal challenges have been a triathlon and learning to play the cello (but not at the same time!).