https://www.moorcroftmr.co.uk/casestudy-1 daily 0.75 2023-07-06 https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612891999696-BAATHZ5JHKSIMXU7OLMX/Gas+Safe+Register+Engineer+ad+image.png Gas Safe Register - Gas Safe Register https://www.moorcroftmr.co.uk/new-page daily 0.75 2021-02-01 https://www.moorcroftmr.co.uk/policies daily 0.75 2021-02-09 https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612265533503-2875X91U5LI44VYDLJBE/Environmental+CSR+policy Policies https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612265568427-48HNJFHY46WFEJTAP0TL/Data+Protection+Moorcroft+Market+Research Policies https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612265423343-IYXDX6SK8J879CWID235/Privacy+Moorcroft+Market+Research Policies https://www.moorcroftmr.co.uk/testimonials daily 0.75 2023-07-06 https://www.moorcroftmr.co.uk/recent-research daily 0.75 2023-07-13 https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1688662434765-814ATX19FGDH92R8COCH/fern+forest+path https://www.moorcroftmr.co.uk/about daily 0.75 2023-10-12 https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1613244906509-A5SC9W4L91NQJSWMT72K/Debbie+Moorcroft+Director+of+Moorcroft+Market+Research+profile.png About - Hi, I’m Debbie, Director of Moorcroft Market Research, which I set up back in 1999. I am passionate about delivering quality research to meet the needs of our clients. Even after 20+ years I'm still enthusiastic about each and every project we take on, and love the variety of projects, clients and challenges of research. I also enjoy providing training in Market Research practices for clients, and am a Guest Lecturer at Durham University's Business School. When I'm not working, I'm often found outdoors; running, walking, skiing or playing tennis. My most recent personal challenges have been a triathlon and learning to play the cello (but not at the same time!). https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/17e8c0b8-c246-44cc-a475-43c9341bd206/Market+Research+Society+MRS+Awards+2023+Finalist+Moorcroft+Market+Research+Independent+Consultants+banner+small.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/3deb5564-6df9-4163-8e3a-ad0749919713/Moorcroft+Market+Research+Memberships+Market+Research+Society+member+and+ICG+member+professional+bodies+.png About Space holder for membership logo badges to go here https://www.moorcroftmr.co.uk/casestudy-2 daily 0.75 2023-07-06 https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612809541181-8HRRWBE5N0C6CNOYILTV/RNID+rebrand+Moorcroft+Market+Research.png RNID rebrand https://www.moorcroftmr.co.uk/home daily 1.0 2025-05-15 https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612809208973-OV2LVZ8WP6MC44JO44J7/Unfurling+insights+since+1999.png Home https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/2e8ecc57-14b9-48ab-b091-bb4779fb2ffd/online+remote+qualitative+market+research+video+meeting+clients+Moorcroft+Market+Research.jpg Home https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612468266277-WC8RM0VJLPQFSTY3A42P/face+to+face+qualitative+research+meetings+market+reseach Home https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612468098222-VRT86R4C96DSG8TIGECN/quantitative+market+research+moorcroft+market+research Home https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612891578278-HHJXA6NRTD1UPXJVVMBK/Gas+Safe+Register+Phone+app+logo+advert+.png Home - Gas Safe Register Since 2018 we have been carrying out regular research for Gas Safe Register to assist in ensuring their advertising is effective. Their multi-pronged advertising campaign aims to prompt people to check that their Gas Engineer is registered, ensuring safe homes across the UK. https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612808005425-5UIYU49R60X1YWHPX8F0/RNID+rebrand+action+on+hearing+loss+Moorcroft+Market+Research.png Home - Action on Hearing Loss/RNID Action on Hearing Loss wished to have a successful rebranding which would unite the many audiences with whom they work, and reflect their revised brand positioning. Research needed to be at the heart of the process. https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/15443275-3a30-4451-aa10-ea0c19cf10ea/MRS+Awards+2023+Finalist+Marketing+Research+Society+Moorcroft+Market+Research+Independent+Consultants+homepage.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.moorcroftmr.co.uk/services daily 0.75 2023-10-12 https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/2e8ecc57-14b9-48ab-b091-bb4779fb2ffd/online+remote+qualitative+market+research+video+meeting+clients+Moorcroft+Market+Research.jpg Services - Online / Remote Qualitative Research We are experienced in reaching out a wide range of audiences using online and phone-based research techniques. Projects may include Zoom depth interviews or focus groups, use of bespoke research platforms, online communities and bulletin boards and so much more. Using mobile phones and other technology, along with our pre-existing research skills, we can 'be there' at the moment of truth- when a consumer tries a new product, makes a purchase or cooks our client's product at home- giving unrivalled depth of insight. https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612888307973-346HE3VCDTFJCGS92G8O/quantitative+market+research+at+Moorcroft+Market+Research Services - Quantitative research There are times when research needs to be robust, on a large scale and provide statistical confidence. We conduct all major types of quantitative research, including online research, omnibus research, regular tracking studies and face to face surveys including hall tests. In over 20 years, there aren't many subjects or product categories that we haven't researched, using our expertise to produce focussed questionnaires to address all our client's objectives efficiently. We manage all the fieldwork closely, working with providers we know and trust to deliver the quality and value our clients expect. Data analysis and coding is usually conducted in-house. We work to produce clear and actionable presentations to bring the numbers to life so that they can be as useful as possible. https://images.squarespace-cdn.com/content/v1/600c3e55cbc1b3601d9eb7c2/1612888502059-ECDM6N2SB0GV66MNBAJX/face+to+face+market+research+group Services - Face to Face Qualitative Research It may seem traditional or even old-school to some, but we feel there's still a place for face to face qualitative research. Meeting someone at their home, their workplace, their supermarket and being there in person is a fantastic way to build rapport and uncover how lives are lived, brands are used and dynamics work. We regularly conduct projects involving group discussions, focus groups or mini groups (with adults of all ages, people with disabilities, children, business people etc). Depth interviews, paired depths, triads etc. all can have a role to play too. We often include pre or post tasks to get our participants really engaged, and maximise what is learnt from every project.